Our Ethos

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Our ethos guides us in all of our business activities and endeavours, helping us to provide great service and support.

Our vision statement underpins everything that we do – from the service we provide to the way that we treat each other within our company.

Vision Statement

We will build Email Mum around the core values of honesty, trust and fairness for all. We believe that it is our personal responsibility to ensure that our values guide us in all of our business relationships.


We will treat everybody that we interact with in our business relationships with complete honesty and openness. When we make mistakes or bad judgments, it will be our duty to do what we can to correct our actions. We recognise that our business objectives will place us in direct competition with other commercial organisations and we will not compromise our values to try to gain unfair advantage.

We will aim to develop in our business relationships an understanding and respect of others’ values and needs.


Our values will help us to build up trust with each other, leading to open and supportive relationships.

We will value contribution from others and aim to reward in a fair and beneficial way. We will support each other in trying to achieve our goals.